Customer database management and data quality improvement.
Loyalty CRM is a software package for correcting personal data and managing the customer database.
Today, many companies lose contact with their customers for a broad range of reasons: one of these is having incorrect customer records due to errors made when acquiring the data, when migrating or merging databases or simply because the data is not kept up to date. This has a very negative impact on sales and customer management processes and as a result, also on the effectiveness and costs of marketing campaigns.
Tekio provides a tool to help you manage and correct all the errors in your database, improving the quality of your data by involving the customer in the updating operation. This operation will make your communication more accurate and increase your chances of effectively reaching your users. All Loyalty CRM users will thus be able to analyse the quality of their customers’ personal data, make the corrections needed and send targeted communications.
Why choose Loyalty CRM
To keep the database up to date
Loyalty CRM helps you correct errors in your customer database
To make effective communications
It improves the quality of your databases, thus increasing the effectiveness of your marketing campaigns
To analyse your database
Loyalty CRM helps you analyse the quality of your customers’ personal data
What you can do with Loyalty CRM
Loyalty CRM manages and checks customer records, correcting any inconsistencies and improving their quality. It can also be used to send push notifications, emails and SMSs to individual users or clusters of users to ensure accurate and targeted communication.
- Management of Customer Records and Contacts
- Analyses of Data Quality
- Geocoding of Customer and Point of Sale Records
- Clustering of Customers according to their personal data and buying behaviour
- Global and Clustered communications via Push Notifications, SMSs and emails