Get to know your customers and increase the efficacy of your campaigns using an effective loyalty strategy.
Loyalty Analytics is the ideal tool for monitoring the progress of your loyalty campaigns in relation to the demographic characteristics of the area in which you operate with a view to elaborating a perfect loyalty strategy.
Loyalty Analytics collects the most important demographic and market data, combines them with the data coming from your Retail system and provides all the information necessary to improve your loyalty strategy. Loyalty Analytics is used to analyse the efficacy of your campaigns, relate the data to both the profiles of your customers and the demographic/economic data of the area, providing you with all the information you need to increase the efficacy of your campaigns and promotions.
What you will find out
With Loyalty Analytics, you will be able to obtain a complete picture of your customers’ purchasing models, monitor the efficacy of the loyalty programmes in relation to the demographic features of the points of sale, identify idle periods, be proactive in identifying behavioural changes and much more.